The picture I chose to analyze is the one shown here. This picture is a single frame of the live video broadcast of CBS for New Year's Eve. I chose this picture because of the effect that the changes made to it might have had. There is a very controversial subject behind this that I will get into more detail later on in my entry.
The picture is a fragment from the New Year's Eve broadcast video in Times Square from CBS News. The picutre was subjected to a very sutile change, that at first sight you wouldn't inmediatly realize. To be honest I skimmed through all one the pictures first before reading the description, and this was one of the pictures that didn't have a major impact. But after reading the description, I still couldn't absolutly say that it looks real or not, like in other pictures. The emblem at the upper right corner of the video/single frame, was changed from the emblem of NBC to the one of the news channel that is covering the story, CBS.
In the description it states that the change was made to hide the NBC emblem that was there before. This is totally logic having known that NBC and CBS are network channels that are in a constant competition.
I personally think that the change in the emblem was harmful for the network of NBC. This is so because NBC invested greatly to have the Times Square displaying their emblem. CBS only had to cropp it off and put their emblem for much less money. NBC lost a lot of publicity because of this change, even if it is insignificant and almost unnoticable.
This shows that you can invest a lot of money into publicity and having your company's logo in the right location, or just alter a few pictures with the logo of your company and have it go around the internet having the same impact for much less investement. This really makes me wonder the inegratity of our society...
I like how you put the picture directly into the blog entry. It made it easier to follow because I could look at the picture and see exactly what you were talking about!
ReplyDeleteI also looked at this picture and couldn't tell how it was manipulated. It helped a lot to see the picture again after reading what you wrote about. Nice entry.
ReplyDeleteI agree! It makes sense from a CBS standpoint, but it must be very frustrating for the NBC people. One of the first things I noticed (once I knew how it had been altered) was that the placement of the logo is almost as if it were a logo permanently floating in the corner of the screen, therefore cloaking the fact that they were covering up a competitor's logo.
ReplyDelete